Automotive battery manufacturer AutoX with one of their leading brands Willard Batteries will on September 7 host the first of its beach clean-ups, which form part of the company’s “Big Blue” limited edition battery campaign.
Together with environmental organisation The Beach Co-Op, Willard is promoting the protection and preservation of oceans and beaches.
The companies will host beach clean-ups in the Western Cape, and Nelson Mandela Bay, up to the end of December.
The company launched the 'blue battery' in May to encourage the recycling of plastic and bringing awareness of the state of our oceans. The company contributes some of the profits generated from the sale of these batteries towards marine wildlife protection and beach clean-ups.
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Learn more about the Willard Blue battery here